Pinterest Audit Strategist Skill

Stop guessing what your Pinterest analytics mean. Start using your data to make better marketing decisions.

You have Pinterest analytics, top-performing Pins, boards and months of content. But knowing what to do with all that information is another story.

The Pinterest Audit Strategist Skill helps you conduct a comprehensive Pinterest account audit, understand what's working, identify what's missing and create a prioritized 90-day action plan.

Whether you're auditing your own business or reviewing a client's Pinterest account, this AI-powered workflow walks you through the analysis so you can make recommendations based on actual performance data.

$147 | Digital AI Skill

Your Pinterest analytics are only useful if you know what to do with them.

It's easy to open Pinterest Analytics and see which Pins received the most impressions.

But impressions alone don't tell you whether your Pinterest marketing is accomplishing your goals.

You also need to understand:

• Which Pins are driving traffic to your website?

• What content are people saving for later?

• Which topics consistently perform well?

• Are your boards organized around the right keywords?

• Are you missing opportunities to promote existing content?

• What should you prioritize over the next 90 days?

And if you're a Pinterest manager, you need to explain those findings to clients in a way they can understand.

That's why I created the Pinterest Audit Strategist Skill.

It helps you move beyond collecting analytics and start using that information to evaluate your Pinterest marketing strategy.

What can you audit with this skill?

1. Pinterest account performance

Understand what your analytics are telling you.

Review metrics including:

• Outbound clicks

• Saves

• Impressions

• Engagement

• Total audience and engaged audience

• Monthly performance trends

• Changes in performance over time

The skill helps you compare data across consistent date ranges, identify patterns and distinguish metrics that indicate visibility from those that reflect traffic and saving behavior.

The goal: Understand where your account is performing well and where further investigation is needed.

2. Top-performing Pinterest Pins

Your highest-impression Pins aren't necessarily the ones sending people to your website.

The skill helps you analyze top Pins by different performance metrics so you can identify:

• Content that drives outbound clicks

• Content that earns saves

• Recurring topics and themes

• Effective headlines and keyword phrases

• Seasonal content opportunities

• Pin formats and creative patterns worth testing

• Existing content that may benefit from new Pin designs

Instead of making assumptions based on a handful of popular Pins, you'll examine patterns across the available data.

The goal: Identify what your audience responds to and how to use those findings in future content planning.

3. Pinterest profile, boards and keywords

Your Pinterest profile and boards help organize your content and communicate what your business offers.

The skill guides you through reviewing:

• Profile messaging and keyword relevance

• Existing Pinterest boards

• Board organization and topic focus

• Potentially overlapping or overly broad boards

• Missing board opportunities

• Pin titles and descriptions

• Keyword clusters

• Seasonal content opportunities

You'll identify areas that deserve attention without assuming every account needs a complete overhaul.

The goal: Find practical opportunities to improve how your content is organized and presented on Pinterest.

4. Pinterest content and creative strategy

Sometimes the opportunity isn't creating more content. It's doing more with what you've already published.

The skill helps you evaluate:

• Existing content worth promoting again with fresh Pins

• Topics that deserve additional coverage

• Different Pin angles for existing URLs

• Image and video performance when data is available

• Content gaps

• Seasonal versus evergreen opportunities

• Creative approaches worth testing

The goal: Build future content recommendations around what you've learned from the account.

5. Website and Pinterest marketing opportunities

Pinterest doesn't operate separately from your website.

The skill also helps you review relevant website considerations, including:

• Landing pages receiving Pinterest traffic

• Availability of pinnable images

• Website metadata

• Pin-saving functionality

• Opportunities to improve the connection between Pins and their destination pages

• Relevant product or shopping content when applicable

Some checks may require screenshots, website access or manual verification.

The goal: Consider what happens beyond the Pin itself.

Turn your findings into actual deliverables

An audit shouldn't end with a long list of observations and no clear next steps.

The Pinterest Audit Strategist Skill helps you organize your analysis into two practical outputs.

Your Pinterest Audit Strategy Report

Create a structured report that brings together the findings from your account review.

Depending on the information you provide, your report can include:

• Executive summary

• Performance analysis

• Top Pin findings

• Content and creative opportunities

• Profile, board and keyword recommendations

• Website considerations

• Areas requiring further investigation

• Prioritized strategic recommendations

You can review the report in chat or choose a supported document format for sharing and reference.

Your 90-Day Pinterest Implementation Workbook

Turn the audit recommendations into an organized action plan.

Your workbook can include:

• Specific tasks

• Priority levels

• Goals associated with each recommendation

• Supporting notes and references

• Implementation status

• Seasonal timing considerations

• Fields for tracking progress and results

The purpose isn't to give you 100 random Pinterest tasks.

It's to help you identify which actions matter for the account you're auditing and organize them into a realistic 90-day plan.

Available output formats depend on your AI platform and connected tools.

How the Pinterest Audit Strategist Skill works

Step 1: Tell the skill about the business.

Provide the business niche, audience, website, Pinterest profile and marketing goals.

Step 2: Share your Pinterest data.

Upload available Pinterest analytics exports, screenshots, board lists, top Pin information and other relevant materials.

You don't need to have every possible report. The skill can identify gaps in the available information and explain which conclusions need additional verification.

Step 3: Work through the audit.

Review performance, top Pins, boards, keywords, content and website opportunities.

You can work through the process in stages, ask follow-up questions and explore findings in more detail.

Step 4: Build your report.

Organize the findings into a Pinterest audit report that explains what the data shows and why the recommendations matter.

Step 5: Create your 90-day action plan.

Turn those recommendations into specific tasks you can implement or share with your client.

Who is this skill for?

Pinterest managers

If you manage Pinterest accounts for clients, this skill can help you build a repeatable process for reviewing performance and developing recommendations.

Use it to support client audits, strategy reviews and account planning.

Business owners

If you're managing Pinterest yourself, the skill helps you examine your account more systematically and identify what deserves your attention.

Marketing agencies and virtual assistants

If Pinterest is part of the services you provide, use the skill to support more consistent analysis, reporting and planning.

Bloggers, ecommerce businesses and content creators

If you publish content regularly but aren't sure how to evaluate your Pinterest results, use the audit process to better understand which content and topics are contributing to your goals.

Why I created this skill

I've worked in Pinterest marketing since 2017, managing accounts, reviewing performance and helping businesses make decisions about their Pinterest strategies.

One of the biggest challenges I see is knowing how to interpret the data.

It's easy to focus on impressions, copy what appears to be working for someone else or make changes without understanding why.

But an effective audit requires more than looking at a few numbers.

You need to evaluate the account as a whole, connect your observations to the available evidence and decide what to prioritize.

I created this skill to help you follow a more structured process when reviewing Pinterest accounts.

It brings together the areas I consider when evaluating Pinterest performance and helps you organize that work into useful recommendations.

Frequently asked questions

Does this skill automatically connect to Pinterest Analytics?

No. You'll provide your analytics exports, screenshots or other account information for the skill to review.

What data should I have available?

Ideally, you'll have several months of Pinterest analytics, including impressions, saves, outbound clicks and top-performing Pins. Your current boards, website URL and business goals are also helpful.

The skill can guide you through what's needed and work with incomplete information while identifying limitations.

Can I use this skill to audit client accounts?

Yes. It's designed for Pinterest managers and business owners, including people reviewing multiple accounts.

Does it create a finished audit report?

It can help you develop a comprehensive report based on the information you provide. The quality and completeness of the report depend on the data available and your review of the findings.

Can I create an implementation workbook?

Yes. The skill supports organizing audit recommendations into a 90-day implementation plan, with format options depending on your AI platform and available tools.

Is this the same as hiring Heather to audit my account?

No. My done-for-you Pinterest audit service includes my personal review and recommendations.

This skill gives you a structured, self-directed process for conducting an audit with AI assistance.

Do I need to be an experienced Pinterest manager?

No, but some familiarity with Pinterest and its analytics will help. The skill can guide you through the process, although you'll still need to evaluate its findings and make decisions about your strategy.

Does it guarantee improved Pinterest results?

No. The skill supports analysis and planning, but performance depends on your content, audience, implementation and other factors.

Is this a digital product?

Yes. Nothing physical will be shipped.

Stop collecting Pinterest data without a plan for using it.

Whether you're reviewing your own Pinterest account or preparing recommendations for a client, the Pinterest Audit Strategist Skill helps you approach the work with more structure.

Review the data. Identify the opportunities. Build a plan you can actually implement.

Get the Pinterest Audit Strategist Skill for $147.

Trademark Disclaimer

ChatGPT is a trademark of OpenAI. Claude is a trademark of Anthropic. The Pinterest Audit Strategist Skill is independently developed by Heather Farris & Co. and is not affiliated with, endorsed by or sponsored by OpenAI or Anthropic.

All trademarks are the property of their respective owners.